Challenges faced by players in the consumer goods world and distribution world are intensifying: evolving consumer behavior, development of house brands, new discounters on the market, economic and environmental regulations, etc.

Within such a complex and ever-evolving ecosystem, companies in this sector must have a great capacity for reaction in order to retain their position and optimize productivity.

Kerensen experts assist companies in this sector by:

•     Formalizing a distribution strategy and aligning it with the corporate strategy
•     Evaluating brand performance and its contribution to value creation
•     Optimizing the efficiency of sales forces
•     Developing new products
•     Optimizing the supply chain
•     Taking advantage of new technologies
•     Specifying purchase conditions between manufacturers and retailers
•     Managing purchase and distribution costs

Our areas of excellence:

•  Distribution strategy
•  Product reference and optimization
•  Operational efficiency
•  Purchase performance
•  Monitoring and strategic indicators
•  Customer relationship management
•  Increased number of retail outlets