The Eloqua platform speeds up the sales cycle

Eloqua stands for a real revolution in Marketing Automation. The Eloqua platform is able to execute, automate and accurately measure the effeciency of marketing programmes. The Eloqua Conversion Suite is the only solution for companies wanting a marketing automation platform that combines sales and marketing. It integrates activities related to direct marketing, interactive marketing, lead generation and marketing. It is also able to transform the acquisition of a client into a measurable process, to optimise the ROI of marketing and to speed up the sales cycle of companies.

Eloqua and Kerensen: A unique partnership in the French Marketing Automation market

As leading companies in marketing automation and technology, Kerensen Consulting and Eloqua have an agreement for the marketing, consulting, integration, development and support of Eloqua solutions delivered to the French market.

Sales people today are experiencing increasingly longer sales cycles and a highly competitive market. By capturing web activities of prospects, Eloqua for Sales is radically changing the impact of commercial relations. In fact, Eloqua tracks the activities of prospects and determines which ones will be most inclined to buy. They are consequently treated as prioritised opportunities. As a true visionary marketing platform, it is able to see in real time which prospects visited the website, downloaded a document or viewed a demo. By using this advanced analysis of a buyer's interests, the sales person can engage in perfectly focused communications. Eloqua for Sales enables the sales team to considerably speed up its sales cycle by acting quickly and in an ultra-focused manner, in accordance with every buyer's attitude and on-line behaviour